Digital Marketing Executive (Experienced)
* Plan, set up, and manage Google Search (SEO) to generate high-intent leads. Work on top keywords to maintain on google 1st page.
* Manage Meta (Facebook & Instagram) ad campaigns, including audience targeting, creatives, and remarketing flows.
* Continuously monitor, optimize, and scale campaigns to improve CPL (Cost Per Lead) and ROAS.
* Conduct keyword research, audience segmentation, and A/B testing of creatives and ad copy.
* Set up and maintain conversion tracking for calls, WhatsApp clicks, and form submissions.
* Collaborate with the business centre team to ensure ad creatives align with
brand guidelines and seasonal promotions.
* Coordinate with the sales team to track lead quality and adjust targeting accordingly.
* Manage retargeting campaigns to re-engage non-converting website visitors and past leads.
* Provide weekly performance reports with actionable insights and recommendations.
* Stay up to date with Google Ads & Meta Ads algorithm changes and industry best practices.
Qualifications & Skills
* Proven experience (1+ years) in managing Google Ads and Meta Ads campaigns, preferably for the Business center.
* Strong understanding of conversion tracking, GTM, Google Analytics, and Facebook Pixel.
* Hands-on experience with lead generation campaigns.
* Strong analytical skills and ability to interpret performance data.
* Creative mindset for ad copywriting and visual suggestions.
* Knowledge of negative keyword strategies and funnel optimization.
* Excellent communication and teamwork skills.
* Generate leads through Campaigns, Launch Events, Newsletters, Print Ads, Digital Ads, social media, Website.
Digital Marketing Executive (Experienced)
*Develop and enhance social media presence.
*Three posts per week, per platform
- Branding template for posts
- Images for special occasions
- Instagram
- Facebook
- Tik Tok
- YouTube
*Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company
services.
*Follow up and coordinate with photographer/videographer for the monthly shoot with actors/Influencers or centre images.
What We Offer
* Competitive salary based on experience.
* Employee benefits including annual leave, flight allowance, and Residence Visa,
*Medical Insurance.
Job Type: Full-time
Experience:
* 1 year (Required)
* Language:
- English (Required)
